AF reflects the patterns in your words, emotions and expression — helping you see what’s shaping your identity, and bringing you back to who you choose to be.
AF in Action
Every boundary you held.
Every truth spoken.
Every moment of calm, confidence and self-trust.
AF turns those moments into real evidence of who you’re becoming — reflecting where you’re moving into deeper coherence with yourself.
You seemed more willing to let what was true for you come through clearly, without softening it to make it easier for someone else
You seemed more willing to let what was true for you come through clearly, without softening it to make it easier for someone else
You seemed grounded in the moment, with a softer pace and less tension carrying through your voice.
You seemed grounded in the moment, with a softer pace and less tension carrying through your voice.
You expressed yourself with more certainty, less second-guessing, and a stronger sense of inner authority.
You expressed yourself with more certainty, less second-guessing, and a stronger sense of inner authority.
You were less caught in doubt and more anchored in your own inner sense of what was true.
You were less caught in doubt and more anchored in your own inner sense of what was true.
Real-timeSelf-authoring
Repeated moments become patterns. Repeated patterns begin to feel like identity.
AF helps you see what you are reinforcing, so you can choose what you practice next.
Hypoallergenic. Designed to live close to your skin.
Gold-Plated Titanium
One of Earth's strongest materials, hypoallergenic, good for your skin, good for your body, and built to last forever.
Mother of Pearl
Healing like the ocean, it brings calm, balance, and quiet energy from within.
Black Onyx
Grounding and deeply protective, it absorbs the stress and negativity your body doesn't need.
Each piece is crafted to reflect your presence, power, and inner world, so getting dressed becomes a way to remember yourself.
A mirror for your becoming
Step 01
Define who you're becoming.
Your experience begins by clarifying what you're moving toward ~ the qualities, patterns and ways of being you want to embody more consistently.
Not simply what you want.
Who you want to be.
Step 02
Wear AF
AF lives where life happens.
Conversations. Work. Relationships. Quiet moments. Difficult moments.
You wear it like jewelry, not like a device.
Step 03
It listens & vibrates
AF listens for patterns within your words and voice and compares them to the goals you set for yourself.
AF occasionally vibrates in the moments that matter to you.
A reminder to take a breath
Step 04
See yourself differently.
Awareness → Choice → Practice
Not perfection.
Practice.
AF is an intelligent necklace designed to reflect patterns in your everyday voice and expression. It combines voice AI, haptic vibration technology, personal reflections and fine jewelry to help make more of your unconscious patterns visible so you can practice living from intention rather than reaction. Think of it as a compassionate tool for self-authoring your future self. AF never judges.
Inside the AF
Processes tone, cadence, and emotional expression in real time.
Gentle vibrations nudge you when you drift from alignment.
AF's signature light. A visual pulse of awareness.
Captures your words discreetly. Mute anytime with the side button.
Before your AF reaches you, it is consecrated by Balinese high priests beneath a full moon in a sacred ceremony rooted in Nada Brahma, the ancient Sanskrit principle that everything in existence arises from sound.
Your voice is not noise. It is creation itself. This ritual infuses your pendant with that intention before it ever touches your skin.
Included with every AF
Shipping
AF ships Q3 2026. Once you reserve, you'll receive live updates at every stage, from artisan crafting, through its sacred blessing, to final delivery.
Each AF is not merely owned. It is bestowed upon those who resonate with it.
AF reflects your emotional patterns back to you in real time, so you notice the shift before it takes over. Over time it helps you stay aligned with who you choose to be, calmer in hard moments, more present with the people who matter, quicker to return to yourself.
Your voice is yours. AF processes tone and cadence to reflect your patterns back to you, and you can mute the microphone anytime with the side button. Full details on data handling and deletion are provided before you activate the companion app.
Every AF includes the Titanium and 18k gold pendant, a gold chain and sacred jewelry box, a travel charger, the Bali blessing ceremony, and the companion app free for the first 3 months.
AF ships Q3 2026. Once you reserve, you'll receive live updates at every stage, from founder updates, craftmanship, through its sacred blessing in Bali, to final delivery.
Yes. A single press of the side button mutes the microphone whenever you want privacy. AF only listens when you choose to let it.
Blessed in Bali
Two ways to make the commitment. Which path calls to you?
The commitment you make to yourself.
$1,111
Includes 1 yearSelected
The commitment we hold with you.
$4,444
Application only · 12 places available per quarter
Selected
Pick your experience
You chose
AF + 1 Year
The commitment you make to yourself.
FIRST 500
Signed Founder card, private Founder invitations, and a voice in shaping what AF becomes.
BLESSED IN BALI
Worn as a protector of the commitment you have made.
The commitment you make to yourself.
$1,111
You choose what you are letting go of, who you are becoming, and you commit to it for 30, 60 or 90 days. The AF is the mark of that choice, cut from a single piece of mother of pearl or black onyx and set in titanium and 18k gold.
You are reserving
What is included
18K GOLD-PLATED TITANIUM
Worn like fine jewelry. Built to last a lifetime.
COMMITMENT RITUAL
Choose what you are letting go of, who you are becoming, and commit for 30, 60 or 90 days.
YOUR BECOMING JOURNEY
AF reflects how you are showing up against the commitment you made.
30, 60 AND 90 BECOMING PORTRAITS
See what AF notices and how your patterns move over time.
AF NETWORK
12 months inside our private community.
PROTECTIVE THREAD
Blessed in Bali and worn as a protector of the commitment you made.
Before your AF reaches you, it is consecrated by Balinese high priests beneath a full moon in a sacred ceremony rooted in Nāda Brahma, the ancient Sanskrit principle that everything in existence arises from sound.
Your voice is not noise. It is creation itself. This ritual infuses your pendant with that intention before it ever touches your skin.
AF ships Q3 2026. Once you reserve, you will receive live updates at every stage, from artisan crafting, through its sacred blessing, to final delivery.
Each AF is not merely owned. It is bestowed upon those who resonate with it.
You chose
The commitment we hold with you.
A private experience for those ready to go deeper. Everything in AF Signature, held with human accountability from the first day to the ninetieth.
You are reserving
Everything in AF Signature, plus
PRIVATE COMMITMENT SESSION
A 90 day one to one commitment experience, personally guided.
30, 60 AND 90 REVIEWS
Three private sessions to interpret what AF is noticing.
PERSONAL GUIDANCE
Human accountability throughout your 90 day commitment.
TIME WITH JORDAN
Private gatherings with the founder and first access to what we open next.
BESPOKE BLESSING
A personalized blessing ceremony for your AF.
Application only
12 places per quarter.
Every application is read personally.
01
APPLY
Tell us about your commitment and what you are ready to call in.
02
REVIEW
We read every application ourselves, with care and intention.
03
INVITATION
If it is aligned, you receive a private invitation to begin.
04
BEGIN
Your 90 day private commitment experience begins.
Whatever path you choose, your journey includes
COMMITMENT RITUAL
Choose what you are letting go of, who you are becoming, and commit for 30, 60 or 90 days.
YOUR BECOMING PORTRAIT
AF reflects how you are showing up against the commitment you made.
AF NETWORK
12 months inside our private community.
PROTECTIVE THREAD
A signature thread blessed in Bali and worn as a protector of the commitment you made.
AF Guided is for those who know transformation is a commitment, not something you do alone.
Jordan Oakley-Newell
Founder, AF
Every AF is blessed in Bali and crafted with intention.
COMPLIMENTARY SHIPPING
Shipping Q3 2026, worldwide.
NATURAL AND PREMIUM
Responsibly sourced materials.
14 DAY PEACE OF MIND
Love it or return it.
Launch marketing, the website and the customer systems for AF, built together. A visitor's path from the first ad to a reserved pendant can be followed from end to end.
The Shopify site, the reservation page and the quiz that qualifies visitors are built for the phone first and maintained daily, with the deposit checkout on Stripe connected to a thank you page and to tracking. Meta Pixel with custom events records quiz steps, scroll, time on page, reserve clicks and drop off, set in Shopify's customer events so theme edits cannot break it.
Meta lead campaigns run across several ad sets and creative angles, including retargeting for visitors who left no email, while quiz leads flow into Klaviyo and a sheet by webhook. An n8n dashboard combines Shopify, Meta Ads, Klaviyo and Stripe into one page covering sales, ad spend, cost per lead, ROAS and profit. Weekly creative is planned and reviewed before launch, the membership community is set up with free and paid access, and the animated state wheel for the mobile app is built in Flutter and Dart.
